Internet Glossary

Social media: websites and applications that enable users to create and share content or to participate in social networking/ Example: Facebook, Twitter, Pinterest, Istagram....

Blog: a regularly updated website or web page, typically run by an individual or a company, that is written in an informal or conversational style.

Local Marketing: local marketing (traditional media or Internet) is a a comprehensive plan that works to drive local traffic to brick and mortar businesses. The local market is made up of customers that are located within the region that the service or product is offered.

SEO: Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results

Content Marketing: is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action

eCommerce: commercial transactions conducted electronically on the Internet.


PPC: Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.

PPI: Cost per impression (CPI) refers to the rate that an advertiser has agreed to pay per 1,000 views of a particular advertisement. A website that serves ads based on CPI doesn’t need the user to click on the ad

Adwords: AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords


CRM: Customer relationship management (CRM) is a system for managing a company's interactions with current and future customers. It often involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support

PR: Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public