Business Card

Why is this important?

A business card reflects your personal brand. It is also a great marketing tool for yourself and your company. Especially during networking events, a business card is the first item someone receives from you and as a result, it is your first chance to make an impression on that person. Therefore, creating a business card should not be taken lightly. A business card should be professional, clear to understand and reflect your brand image.

Keep it Simple: Choose easy-to-read fonts and stay with the traditional size for business cards. Avoid using bright colors if you are in a traditional business such as finance or consulting. A bright background such as white, beige or light gray and dark text such as black, navy or dark grey both looks professional and is easy to read. However, if you are in a creative business such as an artist or a fashion designer, adding a little bit of a color won’t hurt and can show your creative side.

Use the Back Side of the Card: If you are doing business with other countries, make sure you use the back side of the card to print the same information in a different language. For example, a person who does business both in the U.S. and Latin America may want to have the information printed in English on one side and Spanish on the other.

Include the Right Information: Make sure you include relevant information on your card. Your name, title, company name along with your logo, email address and phone number should be definitely on your business card. If space permits, physical address of your company, company website and cell phone number can also be included on your card.

Don’t Make it Cheap: Don’t use thin and cheap paper. This can make the other person wonder about the quality of your services. You don’t need to go to a professional designer for a business card but compare the quality of printing when shopping for your business card.

Why do I need Business Cards?