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Instagram is a highly engaged global community with more than 400M active accounts. Therefor it is surely an interesting social media network for all businesses.
The target is younger than other Social Media Network like Facebook. The goal in Instagram is to express the business visually.
Account name
Choose an account name that's easily tied to your business. A company name works great.
Profile photo
Simple is best. We recommend using your brand's logo or a graphic symbol.
Tagging
Include the location of your photo or video when it helps tell the story of the image. Use the Add People feature to tag accounts in your image so it will help you reach a broader audience.
Image subjects
Post photos and videos of beautiful and unexpected moments that also feel authentic and immediate. Whether your subject is a person or an object, capture it in a context that gives a sense of your brand's identity or point of view.
Instagram is an online mobile photo-sharing, video-sharing, and social networking service that enables its users to take pictures and videos, and share them either publicly or privately on the app, as well as through a variety of other social networking platforms.
Users can upload photographs and short videos, follow other users' feeds and geotag images with longitude and latitude coordinates, or the name of a location. Users can connect their Instagram account to other social networking sites, enabling them to share uploaded photos to those sites
If your business has strong visual elements, Instagram is the perfect social media network to attract and engage customers. Lately there has been a shift in the content: more visual (images and videos) and less text. This is the way how people love to communicate now and business should follow this trend.
Instagram began development in San Francisco, when Systrom and Brazilian Krieger chose to focus their multi-featured HTML5 check-in project, Burbn, on mobile photography.
The word "Instagram" is a portmanteau of "instant camera" and "telegram".
In January 2011, Instagram added hashtags to help users discover both photographs and each other. Instagram encourages users to make tags both specific and relevant, rather than tagging generic words like "photo", to make photographs stand out and to attract like-minded Instagram users.
The service was acquired by Facebook in April 2012. In 2013, Instagram grew by 23%, while Facebook, as the parent company, only grew by 3%
We provide a complimentary initial consultation in order to understand your goal and need. We can provide you a free short marketing plan with all of our suggestions and recommendations