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Website Analysis, Keyword Analysis, HTML Code Check
Ranking Monitoring, SEO Positions and Search Engine Crawling Monitoring
Competitors Keywords Scouting, Competitors Analysis
Clarify what SEO is compared to what it isn’t.
Most of us know that SEO is not just about ranking first in Google for the preferred set of keywords, but the people you have to report to might not be on the same page. Set the expectation early in the relationship that SEO is more than just rank> SEO ranking data isn’t the be all and end all of SEO reporting. Setting this expectation is key.
Quantifying the starting point will help clarify the final outcomes.
Agreeing on and setting goals for the SEO project is obviously key and will help maintain focus. Including those goals in the monthly SEO report will remind your client or your boss of what the overall reason for the investment is after the project gets going.
Doing SEO without goals and conversions set up in analytics is a fruitless exercise.
If SEO is about understanding highly converting unbranded keywords that are driving organic search traffic and conversions, then doing SEO without goals and conversions set up in analytics makes this task next to impossible.
Since the way we do SEO has changed, the way we report on it must change too. Effectively setting up the reporting metrics to prove progress may make the difference between meeting the clients’ expectations or not.
We provide a complimentary initial consultation in order to understand your goal and need. We can provide you a free short marketing plan with all of our suggestions and recommendations