Regardless the advertising company budget, each dollar spent must have a return. Sometime it is better to spend more because saving money could mean losing it and sometime spend more it is useless. Choosing among traditional media and online it depends only on your product and business plan, nothing else is important
Online advertising
- The cost can be controlled
- It is more textual than visual
- It requires a visit from the user
- It requires a simple message
- Message is logical
Traditional Media advertising