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Direct Mail Campaigns, Bulk Mail Management
Why is this important?
The Top 5 Reasons Why Brochures Are Still So Important
Shoppers are kinetic. We aren’t always online. Even if you have your smart phone handy, sometimes it’s easier to pick up paper. Prospects hang onto paper more–so long as it is well-written and has a great design.
Face-to-face connection. When we’re face-to-face with a prospect, it’s nice to be able to hand over/lean over or pass something physical between you. Besides the connection that is communicated by the body language here, the sales team also looks professional to the prospect.
Win-Win for customer and vendor: another point of contact in the sales cycle.These days you need more than 7 points of contact before a prospect trusts you. Having a brochure to send gives you a reason to touch back with your prospect.
Tradeshows, workshops and seminars. Think about prospect-movement: you’ll want to have some kind of sales tool that not only gives the prospect something to do, but gets them further into the sales cycle while they wait to speak with you.
Brand awareness: the brochure is a perfect instrument to build a brand. Branding is a long process that must be able to fix your brand (logo, colors, images, association with the product/service) in customer's mind. It is not something easy to achieve online.
Typical brochure size
- Half Catalogs, Small Booklets 5.5" x 8.5" Folded Booklet
- Executive Brochures, Full Catalogs 8.5" x 11" Folded Booklet
- Trifold Handouts, Mailers 8.5" x 11" Flat (Folded Tri or Bi-fold)
- 8.5" x 14" Flat (Folded to GateFold)
- Large Format Trifolds, Corporate 11" x 25.5" Flat (Folded to Trifold)
- Company Brochures 9" x 12" Pocket Folder Brochure - Single Flap