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Door Hangers Graphic Design and Printing Management
Selecting Crossroads Based on The Goals and The Target
Partnering up with Distribution Agency, GPS tracking and Reporting
Here are a few tips to help boost response rates to your doorknob-affixed advertising.
Research the demographics. Knowing is half the battle. A little research goes a long way in increasing the effectiveness of a door hanger campaign. Create a customer profile to identify your target audience, then use demographic information to determine which neighborhoods in your area will most likely need your services. Focus on those areas first to see the best returns. You wouldn’t try to sell lawn services in a community full of apartments and condos, for example.
Keep designs simple. Remember that people read quickly — and discard — door hangers. Use bold colors and images, big headlines, and a simple, direct message. Don’t try to promote more than one major benefit per hanger. An appealing coupon, combined with potent copy and a strong call to action, helps to increase the odds of conversion success (and the likelihood that the reader will hold on to your flyer). Obviously, be sure to include your contact information prominently on the door hanger.
Track responses. Without a way to track responses, you won’t know where your door hangers were a hit — or where they tanked. Forget setting up separate phone lines or hounding customers for their demographic information. Use technology to help you identify where your leads come from: Remember that coupon you’re including on the door hanger? Assign unique codes and website URLs to door hangers distributed in different neighborhoods. When people take advantage of your special offer, you’ll know immediately where they came from.
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A door hanger is a plastic or cardboard sign, generally rectangular in shape, cut to hang from the handle or knob of a door. They are sometimes used to distribute print advertising to residences.
This type of advertising is used by national brands and local companies to help drive traffic into their stores, increase trial by offering a sample, and to increase their brand awareness. This method of delivery can often be more cost effective and with today's technology, the delivery of the pieces is completely trackable by integrating GPS and photos into the Proof of Performance.
We provide a complimentary initial consultation in order to understand your goal and need. We can provide you a free short marketing plan with all of our suggestions and recommendations